FAQs

What does “Right Brain, Left Brain Investing” mean?

We believe successful investing requires using both the analytical and creative halves of the brain. Your creative, right hemisphere may help you envision an opportunity, perhaps an opportunity based on your view of the rapidly changing world. But visionary thinking isn’t enough; rigorous detail needs to be applied to take advantage of visionary thinking. This is where the left brain is needed. Building a portfolio involves selecting the right companies and deciding for each what is the proper valuation. Additionally, one needs to decide how many companies to hold and how to weight the individual holdings. These details require careful analytical thinking.

We like to think that our team is comprised of right brain, left brain thinkers. That is, our asset management teams are comprised of creative visionary thinkers that can see the big picture and have the analytical skills to properly implement that vision.

What is the SmartETFs Investment Process?

SmartETFs are actively managed, which means rather than having our holdings dictated by an index, which may or may not be intelligently constructed or subject to intelligent oversight, we actually research and understand the companies we invest in.

We begin by forming a universe of investable companies that fit the fund’s objective or theme. From this universe we eliminate any companies that are too small or illiquid. We then screen each stock in the universe looking, in particular, for quality. We prefer companies that consistently produce above average return on invested capital. This criterion doesn’t always apply; often rapidly growing companies are reinvesting cash and don’t necessarily score well during the ramp up phase. But all things considered, we prefer companies that consistently produce above average returns. Quality also means low debt levels and good balance sheets. Companies under consideration are then subject to a thorough examination, commonly referred to as fundamental analysis. This involves a deep dive into the financial history and an analysis on a variety of key metrics. The end result of the process is a multi-page booklet on each company we’re analyzing. These booklets are largely identical in layout which allows our analysts and fund managers to easily compare companies and immediately find pertinent data.

But stock selection is only half of the exercise; care needs to be taken in portfolio construction. We build our portfolios in an intelligent manner as well. Rather than weight our stocks by market cap, we weight our holdings equally. We also hold a set number of positions in each of our portfolios, typically 30 or 35 holdings. Equal weights help manage stock specific risk. Note that the positions are never exactly equal…as stocks move up and down relative to each other the weightings change. We do re-balance as circumstances dictate, we don’t re-balance slavishly as we seek to reduce transaction costs and keep the turnover low. In some markets we’re restricted to round lots. All of this is to say that the portfolio will never be perfectly equally balanced. But if you look at the holdings in our ETFs you’ll see that the holdings are roughly equal.

Why does SmartETFs believe in Active Investing?

We prefer not to strive to be average. We believe a good investment process adds value. Despite some claims to the contrary, a substantial percentage of funds outperform their benchmark. And, perversely, many managers don’t outperform because they don’t even try to outperform. We do seek to be better than our benchmarks and if you look at our long-term performance result you’ll see that we generally achieve that.

What brokerage firms are the SmartETFs funds available on?

All SmartETFs trade on the NYSE and most major brokerage firms can execute trades in any of our ETFs. If you have a problem with a particular firm, please call us at 866-307-5990.

How can I make a large trade?

If you need assistance with a large trade, our capital markets desk can help. Call us at 866-307-5990.

Can I speak to a real person at SmartETFs?

Yes, all of the people at SmartETFs are real, and can be reached at 866-307-5990.

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Do you have questions or require additional information? You can reach us by filling out this form or using the contact information below.

SmartETFs

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Victoria Odinotska, KANTER PR
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Pasadena, CA 91101

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Choose A Brokerage Firm

The [FUND NAME ETF] is available through many brokerage firms, including those below.

The inclusion of these links is not an endorsement from any of these firms and does not represent a recommendation or solicitation to purchase or sell any securities. Additionally, the inclusion of these links does not represent an endorsement by SmartETFs of any of these firms.