SmartETFs Advertising & Marketing Technology ETF
Programmatic advertising, data driven targeting, & marketing automation? These technologies are disrupting the advertising and marketing industries.
AdTech & MarTech are critical components for modern marketers, increasing efficiency & customer relevance.
MRAD takes an intelligent approach. An actively managed ETF can adapt to changes in the highly competitive AdTech/MarTech space.
MRAD provides access to the MarTech/AdTech disruption theme in a single transaction. MRAD generally holds approximately 30 equally weighted positions.
The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.
This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.
The SmartETFs Advertising & Marketing Technology ETF seeks long term capital appreciation by investing in publicly-traded equity securities of domestic and foreign companies across multiple sectors that are involved in the development, production or deployment of more targeted and/or more efficient advertising or marketing services.