MRAD

Advertising and Marketing Technology ETF

SmartETFs Advertising & Marketing Technology ETF


Programmatic advertising, data driven targeting, & marketing automation? These technologies are disrupting the advertising and marketing industries.

AdTech & MarTech are critical components for modern marketers, increasing efficiency & customer relevance.

MRAD takes an intelligent approach. An actively managed ETF can adapt to changes in the highly competitive AdTech/MarTech space.

MRAD provides access to the MarTech/AdTech disruption theme in a single transaction. MRAD generally holds approximately 30 equally weighted positions.

FUND DESCRIPTION


The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.

This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.

OBJECTIVE


The SmartETFs Advertising & Marketing Technology ETF seeks long term capital appreciation by investing in publicly-traded equity securities of domestic and foreign companies across multiple sectors that are involved in the development, production or deployment of more targeted and/or more efficient advertising or marketing services.

PERFORMANCE
Performance data over 1 year is annualized
As of Month End 05/31/2021FUND NAVMARKET PRICEINDEX
1 Month-6.23%-6.16%1.44%
3 Months-11.71%-11.99%9.69%
Year to Date2.46%2.61%11.39%
Since Inception2.46%2.61%11.39%

As of Quarter End 03/31/2021FUND NAVMARKET PRICEINDEX
1 Month-10.96%-11.14%3.33%
3 Months3.33%3.60%4.92%
Year to Date3.33%3.60%4.92%
Since Inception3.33%3.60%4.92%

Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.

30-DAY MEDIAN BID/ASK SPREAD as of 06/18/20210.1844%

 

PREMIUM/DISCOUNT


PREMIUM/DISCOUNTQ1 2021
Days traded at premium52
Days traded at discount9

 

MRAD Premium Discount NAV to Closing Price
Inception to Q1 2021

HOLDINGS as of 06/18/2021
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
5.74CRTOCRITEO SA-SPON ADRCOMMON STOCK38.564,020155,011.20226718104
5.34FUTRFUTURE PLCCOMMON STOCK41.193,500144,150.62G37005132
4.83HUBSHUBSPOT INCCOMMON STOCK593.53220130,576.60443573100
4.45GOOGLALPHABET INC-CL ACOMMON STOCK2,402.2250120,111.0002079K305
3.78FBFACEBOOK INC-CLASS ACOMMON STOCK329.66310102,194.6030303M102
3.74SFORS4 CAPITAL PLCCOMMON STOCK8.2312,280101,084.71G8059H124
3.67TTGTTECHTARGETCOMMON STOCK68.771,44099,028.8087874R100
3.65TEAMATLASSIAN CORP PLC-CLASS ACOMMON STOCK266.5637098,627.20G06242104
3.56ADBEADOBE INCCOMMON STOCK565.5917096,150.3000724F101
3.55ROKUROKU INCCOMMON STOCK368.4326095,791.8077543R102
↓ FULL HOLDINGS ↓
HOLDINGS as of 06/17/2021
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
5.84CRTOCRITEO SA-SPON ADRCOMMON STOCK39.254,020157,785.00226718104
5.36FUTRFUTURE PLCCOMMON STOCK41.403,500144,903.69G37005132
4.64HUBSHUBSPOT INCCOMMON STOCK570.84220125,584.80443573100
4.50GOOGLALPHABET INC-CL ACOMMON STOCK2,434.8750121,743.5002079K305
3.86FBFACEBOOK INC-CLASS ACOMMON STOCK336.51310104,318.1030303M102
3.83SFORS4 CAPITAL PLCCOMMON STOCK8.4412,280103,595.63G8059H124
3.80TTGTTECHTARGETCOMMON STOCK71.441,440102,873.6087874R100
3.63APPSDIGITAL TURBINE INCCOMMON STOCK70.021,40098,028.0025400W102
3.59TEAMATLASSIAN CORP PLC-CLASS ACOMMON STOCK262.5137097,128.70G06242104
3.47ADBEADOBE INCCOMMON STOCK551.3617093,731.2000724F101
↓ FULL HOLDINGS ↓

The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2025. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days’ notice.

International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.

The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.