MRAD

Advertising and Marketing Technology ETF

SmartETFs Advertising & Marketing Technology ETF


Programmatic advertising, data driven targeting, & marketing automation? These technologies are disrupting the advertising and marketing industries.

AdTech & MarTech are critical components for modern marketers, increasing efficiency & customer relevance.

MRAD takes an intelligent approach. An actively managed ETF can adapt to changes in the highly competitive AdTech/MarTech space.

MRAD provides access to the MarTech/AdTech disruption theme in a single transaction. MRAD generally holds approximately 30 equally weighted positions.

FUND DESCRIPTION


The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.

This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.

OBJECTIVE


The SmartETFs Advertising & Marketing Technology ETF seeks long term capital appreciation by investing in publicly-traded equity securities of domestic and foreign companies across multiple sectors that are involved in the development, production or deployment of more targeted and/or more efficient advertising or marketing services.

30-DAY MEDIAN BID/ASK SPREAD as of 1/22/210.1500%

HOLDINGS as of 01/22/2021
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
6.002013WEIMOB INCCOMMON STOCK3.3550,000167,687.84G9T20A106
4.92ICLKICLICK INTERACTIVE ASIA-ADRCOMMON STOCK13.3310,300137,299.0045113Y104
4.09MGNIMAGNITE INCCOMMON STOCK40.082,850114,228.0055955D100
3.94ROKUROKU INCCOMMON STOCK422.85260109,941.0077543R102
3.89BIDUBAIDU INCCOMMON STOCK252.75430108,682.50056752108
3.73TTGTTECHTARGETCOMMON STOCK72.441,440104,313.6087874R100
3.59MDLAMEDALLIA INCCOMMON STOCK39.462,540100,228.40584021109
3.52RAMPLIVERAMP HOLDINGS INCCOMMON STOCK83.291,18098,282.2053815P108
3.39GOOGLALPHABET INC-CL ACOMMON STOCK1,892.565094,628.0002079K305
3.39PEGAPEGASYSTEMS INC COMCOMMON STOCK143.3466094,604.40705573103
↓ FULL HOLDINGS ↓
HOLDINGS as of 01/21/2021
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
5.732013WEIMOB INCCOMMON STOCK3.1750,000158,676.92G9T20A106
4.91ICLKICLICK INTERACTIVE ASIA-ADRCOMMON STOCK13.1910,300135,857.0045113Y104
3.98ROKUROKU INCCOMMON STOCK423.64260110,146.4077543R102
3.91BIDUBAIDU INCCOMMON STOCK251.91430108,321.30056752108
3.73MGNIMAGNITE INCCOMMON STOCK36.282,850103,398.0055955D100
3.73TTGTTECHTARGETCOMMON STOCK71.681,440103,219.2087874R100
3.63MDLAMEDALLIA INCCOMMON STOCK39.552,540100,457.00584021109
3.51RAMPLIVERAMP HOLDINGS INCCOMMON STOCK82.401,18097,232.0053815P108
3.40GOOGLALPHABET INC-CL ACOMMON STOCK1,884.155094,207.5002079K305
3.40PEGAPEGASYSTEMS INC COMCOMMON STOCK142.6066094,116.00705573103
↓ FULL HOLDINGS ↓
The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2024. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days’ notice.

International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.

The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.