Advertising and Marketing Technology ETF

SmartETFs Advertising & Marketing Technology ETF

Programmatic advertising, data driven targeting, & marketing automation? These technologies are disrupting the advertising and marketing industries.

AdTech & MarTech are critical components for modern marketers, increasing efficiency & customer relevance.

MRAD takes an intelligent approach. An actively managed ETF can adapt to changes in the highly competitive AdTech/MarTech space.

MRAD provides access to the MarTech/AdTech disruption theme in a single transaction. MRAD generally holds approximately 30 equally weighted positions.


The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.

This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.


The SmartETFs Advertising & Marketing Technology ETF seeks long term capital appreciation by investing in publicly-traded equity securities of domestic and foreign companies across multiple sectors that are involved in the development, production or deployment of more targeted and/or more efficient advertising or marketing services.

Performance data over 1 year is annualized
1 Month-6.49%-6.35%0.08%
3 Months-26.23%-26.12%-5.72%
6 Months-42.95%-43.26%-9.25%
Year to Date-41.13%-41.25%-12.97%
1 Year-38.69%-39.10%-4.82%
Since Inception-27.99%-28.24%4.22%

As of Quarter End 03/31/2022FUND NAVMARKET PRICEINDEX
1 Month-7.58%-7.54%2.74%
3 Months-26.24%-26.47%-5.15%
6 Months-28.63%-29.16%2.21%
Year to Date-26.24%-26.47%-5.15%
1 Year-23.84%-24.50%10.12%
Since Inception-17.45%-17.85%12.29%

Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.

30-DAY MEDIAN BID/ASK SPREAD as of 07/01/20220.3545%



PREMIUM/DISCOUNTCalendar Year 2021Q1 2022
Days traded at premium1782
Days traded at discount952


MRAD Premium Discount NAV to Closing Price:
Calendar Year 2021

MRAD Premium Discount NAV to Closing Price: Q1 2022

HOLDINGS as of 07/01/2022
4.75BIDUBAIDU INCCOMMON STOCK151.4945068,170.5056752108
4.58AMZNAMAZON.COM INCCOMMON STOCK109.5660065,736.0023135106
4.54GOOGLALPHABET INC-CL ACOMMON STOCK2,174.753065,242.5002079K305
4.45CRMSALESFORCE INCCOMMON STOCK168.2038063,916.0079466L302
4.36ADBEADOBE INCCOMMON STOCK368.4817062,641.6000724F101
4.17PERIPERION NETWORK LTDCOMMON STOCK18.323,27059,906.40M78673114
4.15CRTOCRITEO SA-SPON ADRCOMMON STOCK23.852,50059,625.00226718104
3.98TTGTTECHTARGETCOMMON STOCK65.7287057,176.4087874R100
3.77700TENCENT HOLDINGS LTDCOMMON STOCK45.171,20054,198.93G87572163
HOLDINGS as of 06/30/2022
4.68BIDUBAIDU INCCOMMON STOCK148.7345066,928.5056752108
4.58GOOGLALPHABET INC-CL ACOMMON STOCK2,179.263065,377.8002079K305
4.46AMZNAMAZON.COM INCCOMMON STOCK106.2160063,726.0023135106
4.39CRMSALESFORCE INCCOMMON STOCK165.0438062,715.2079466L302
4.35ADBEADOBE INCCOMMON STOCK366.0617062,230.2000724F101
4.27CRTOCRITEO SA-SPON ADRCOMMON STOCK24.402,50061,000.00226718104
4.16PERIPERION NETWORK LTDCOMMON STOCK18.183,27059,448.60M78673114
4.00TTGTTECHTARGETCOMMON STOCK65.7287057,176.4087874R100
3.79700TENCENT HOLDINGS LTDCOMMON STOCK45.171,20054,199.62G87572163

The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2025. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days’ notice.

International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.

The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.