MRAD

Advertising and Marketing Technology ETF

SmartETFs Advertising & Marketing Technology ETF


Programmatic advertising, data driven targeting, & marketing automation? These technologies are disrupting the advertising and marketing industries.

AdTech & MarTech are critical components for modern marketers, increasing efficiency & customer relevance.

MRAD takes an intelligent approach. An actively managed ETF can adapt to changes in the highly competitive AdTech/MarTech space.

MRAD provides access to the MarTech/AdTech disruption theme in a single transaction. MRAD generally holds approximately 30 equally weighted positions.

FUND DESCRIPTION


The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.

This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.

OBJECTIVE


The SmartETFs Advertising & Marketing Technology ETF seeks long term capital appreciation by investing in publicly-traded equity securities of domestic and foreign companies across multiple sectors that are involved in the development, production or deployment of more targeted and/or more efficient advertising or marketing services.

PERFORMANCE
Performance data over 1 year is annualized
As of Month End 12/31/2021FUND NAVMARKET PRICEINDEX
1 Month-3.09%-3.42%4.27%
3 Months-3.23%-3.66%7.77%
6 Months-6.39%-6.90%7.76%
Year to Date6.69%6.38%21.82%
1 Year6.69%6.38%21.82%
Since Inception6.67%6.36%21.82%

As of Quarter End 12/31/2021FUND NAVMARKET PRICEINDEX
1 Month-3.09%-3.42%4.27%
3 Months-3.23%-3.66%7.77%
6 Months-6.39%-6.90%7.76%
Year to Date6.69%6.38%21.82%
1 Year6.69%6.38%21.82%
Since Inception6.67%6.36%21.82%

Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.

30-DAY MEDIAN BID/ASK SPREAD as of 01/14/20220.2653%

 

PREMIUM/DISCOUNT


PREMIUM/DISCOUNTQ1 2021Q2 2021Q3 2021Q4 2021
Days traded at premium52536112
Days traded at discount9101052

 

MRAD Premium Discount NAV to Closing Price:
Inception to Q4 2021

HOLDINGS as of 01/14/2022
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
6.52FUTRFUTURE PLCCOMMON STOCK43.883,500153,582.20G37005132
6.11CRTOCRITEO SA-SPON ADRCOMMON STOCK35.784,020143,835.59226718104
5.93GOOGLALPHABET INC-CL ACOMMON STOCK2,789.6150139,480.5002079K305
5.20TTGTTECHTARGETCOMMON STOCK85.001,440122,400.0087874R100
4.67TEAMATLASSIAN CORP PLC-CLASS ACOMMON STOCK297.39370110,034.30G06242104
4.67PERIPERION NETWORK LTDCOMMON STOCK20.765,300110,028.00M78673114
4.37FBMETA PLATFORMS INC-CLASS ACOMMON STOCK331.90310102,889.0030303M102
4.32HUBSHUBSPOT INCCOMMON STOCK462.20220101,684.00443573100
4.04ZIZOOMINFO TECHNOLOGIES INCCOMMON STOCK51.441,85095,164.0098980F104
3.76ADBEADOBE INCCOMMON STOCK520.6017088,502.0000724F101
↓ FULL HOLDINGS ↓
HOLDINGS as of 01/13/2022
NET ASSETS %TICKERNAMEDESCRIPTIONMARKET PRICE ($)SHARES HELDMARKET VALUE ($)CUSIP
6.94FUTRFUTURE PLCCOMMON STOCK47.443,500166,057.44G37005132
6.11CRTOCRITEO SA-SPON ADRCOMMON STOCK36.384,020146,247.59226718104
5.79GOOGLALPHABET INC-CL ACOMMON STOCK2,771.7450138,587.0002079K305
5.14TTGTTECHTARGETCOMMON STOCK85.391,440122,961.6087874R100
4.62TEAMATLASSIAN CORP PLC-CLASS ACOMMON STOCK298.65370110,500.50G06242104
4.61PERIPERION NETWORK LTDCOMMON STOCK20.815,300110,293.00M78673114
4.37HUBSHUBSPOT INCCOMMON STOCK475.47220104,603.40443573100
4.23FBMETA PLATFORMS INC-CLASS ACOMMON STOCK326.48310101,208.8030303M102
4.08ZIZOOMINFO TECHNOLOGIES INCCOMMON STOCK52.711,85097,513.5098980F104
3.83SFORS4 CAPITAL PLCCOMMON STOCK7.4712,28091,718.74G8059H124
↓ FULL HOLDINGS ↓

The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2025. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days’ notice.

International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.

The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.