MRAD
Seeks long-term capital appreciation by investing in companies across multiple sectors that develop, produce or deploy more efficient advertising or marketing services.
The Evolving Advertising Space
Programmatic advertising, data-driven targeting, and marketing automation technologies are disrupting the advertising and marketing industries. AdTech and MarTech are critical components enabling modern marketers to boost efficiency and customer relevance.
Why is MRAD a Potentially Good Investment Idea
Investors seeking exposure to innovative technologies they interact with on a daily basis should consider MRAD as a way to diversify and future-proof their investments.
Fund Description
MRAD invests in companies we believe are positioned to benefit from the disruption underway in the advertising and marketing industries. This includes companies that provide, support, or enable the following:
- Programmatic, targeted, and data driven advertising and advertising related activities.
- Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media.
- MRAD also invests in companies that increase marketing efficiency and/or personalization, increase the efficiency of the production of marketing materials, and/or enhance the customer experience through automation or personalization.
Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.
Market Price: The current price at which shares are bought and sold. Market returns are based upon the last trade price.
NAV: The dollar value of a single share, based on the value of the underlying assets of the fund minus its liabilities, divided by the number of shares outstanding. Calculated at the end of each business day.
Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. SmartETFs NAVs are calculated using prices as of 4:00 PM Eastern Time. The closing price is the Mid-Point between the Bid and Ask price as of the close of exchange. Closing price returns do not represent the returns you would receive if you traded shares at other times.
Fund holdings and sector allocations are subject to change.
MRAD Premium Discount NAV to Closing Price: Calendar Year 2023
MRAD Premium Discount NAV to Closing Price: Q1 2024
- The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2026. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days notice.
Investing involves risk, including possible loss of principal.
International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.
The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.
The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.
