MRAD

Advertising and Marketing Technology ETF

Seeks long-term capital appreciation by investing in companies across multiple sectors that develop, produce or deploy more efficient advertising or marketing services.

The Evolving Advertising Space

Programmatic advertising, data-driven targeting, and marketing automation technologies are disrupting the advertising and marketing industries. AdTech and MarTech are critical components enabling modern marketers to boost efficiency and customer relevance.

Why is MRAD a Potentially Good Investment Idea

Investors seeking exposure to innovative technologies they interact with on a daily basis should consider MRAD as a way to diversify and future-proof their investments.

Fund Description

MRAD invests in companies we believe are positioned to benefit from the disruption underway in the advertising and marketing industries. This includes companies that provide, support, or enable the following:

  • Programmatic, targeted, and data driven advertising and advertising related activities.
  • Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media.
  • MRAD also invests in companies that increase marketing efficiency and/or personalization, increase the efficiency of the production of marketing materials, and/or enhance the customer experience through automation or personalization.
Fund Facts
Symbol
MRAD
Primary Exchange
NYSE
CUSIP
402031 868
Annual Operating Expense1
0.68% (net)
9.63% (gross)
Inception Date
12/31/2020
Benchmark
MSCI World NR
NAV Share *
15.43
Market Price *
15.31
Premium (Discount) *
-0.82%
30-Day Median Bid/Ask Spread *
0.48%
* As of 5/20/2024
MRAD Morningstar Ratings™
As of 4/30/2024
Category: Communications
Overall
1
(44 funds)
3-Year
1
(44 funds)
Based on Risk Adjusted returns.
As of Month End 4/30/2024
1 Month
6 Months
YTD
1 Yr
3 Yr
Since Inception
Fund NAV
-7.83%
14.74%
-5.79%
4.62%
-19.34%
-15.36%
Market Price
-8.09%
14.08%
-6.00%
4.27%
-19.47%
-15.47%
Index
-3.71%
20.29%
4.84%
18.39%
5.62%
8.05%
As of Quarter End 3/31/2024
1 Month
6 Months
YTD
1 Yr
3 Yr
Since Inception
Fund NAV
0.96%
15.60%
2.21%
9.48%
-15.56%
-13.58%
Market Price
0.71%
15.88%
2.28%
9.57%
-15.67%
-13.61%
Index
3.21%
21.31%
8.88%
25.11%
8.60%
9.53%

Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.

Market Price: The current price at which shares are bought and sold. Market returns are based upon the last trade price.

NAV: The dollar value of a single share, based on the value of the underlying assets of the fund minus its liabilities, divided by the number of shares outstanding. Calculated at the end of each business day.

Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. SmartETFs NAVs are calculated using prices as of 4:00 PM Eastern Time. The closing price is the Mid-Point between the Bid and Ask price as of the close of exchange. Closing price returns do not represent the returns you would receive if you traded shares at other times.

Fund holdings and sector allocations are subject to change.

MRAD Top 10 Holdings
as of 05/20/2024
Net Assets %
Ticker
Name
Description
Market Price ($)
Shares Held
Market Value ($)
CUSIP
5.16
GOOGL
ALPHABET INC-CL A
COMMON STOCK
176.92
225
39,807.00
02079K305
4.99
TTD
TRADE DESK INC/THE -CLASS A
COMMON STOCK
97.50
395
38,512.50
88339J105
4.68
FUTR
FUTURE PLC
COMMON STOCK
13.05
2,765
36,084.91
G37005132
4.61
CRTO
CRITEO SA-SPON ADR
COMMON STOCK
37.24
955
35,564.20
226718104
4.60
700
TENCENT HOLDINGS LTD
COMMON STOCK
50.65
700
35,457.13
G87572163
4.42
HUBS
HUBSPOT INC
COMMON STOCK
619.99
55
34,099.45
443573100
4.42
PUBM
PUBMATIC INC-CLASS A
COMMON STOCK
23.58
1,445
34,073.10
74467Q103
4.41
MGNI
RUBICON PROJECT INC/THE
COMMON STOCK
11.28
3,015
34,009.20
55955D100
4.40
AMZN
AMAZON.COM INC
COMMON STOCK
183.54
185
33,954.90
23135106
4.28
CRM
SALESFORCE INC
COMMON STOCK
287.07
115
33,013.05
79466L302
MRAD Top 10 Holdings
as of 05/17/2024
Net Assets %
Ticker
Name
Description
Market Price ($)
Shares Held
Market Value ($)
CUSIP
5.14
GOOGL
ALPHABET INC-CL A
COMMON STOCK
176.06
225
39,613.50
02079K305
4.85
TTD
TRADE DESK INC/THE -CLASS A
COMMON STOCK
94.78
395
37,438.10
88339J105
4.66
FUTR
FUTURE PLC
COMMON STOCK
13.01
2,765
35,976.67
G37005132
4.59
700
TENCENT HOLDINGS LTD
COMMON STOCK
50.62
700
35,435.32
G87572163
4.59
MGNI
RUBICON PROJECT INC/THE
COMMON STOCK
11.75
3,015
35,426.25
55955D100
4.52
CRTO
CRITEO SA-SPON ADR
COMMON STOCK
36.50
955
34,857.50
226718104
4.50
PUBM
PUBMATIC INC-CLASS A
COMMON STOCK
24.02
1,445
34,708.90
74467Q103
4.43
AMZN
AMAZON.COM INC
COMMON STOCK
184.70
185
34,169.50
23135106
4.39
HUBS
HUBSPOT INC
COMMON STOCK
615.34
55
33,843.70
443573100
4.28
FB
META PLATFORMS INC-CLASS A
COMMON STOCK
471.91
70
33,033.70
30303M102
Calendar Year 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Days traded at a premium
25
0
0
3
12
14
Days traded at a discount
225
61
62
51
51
47

MRAD Premium Discount NAV to Closing Price: Calendar Year 2023

MRAD Premium Discount NAV to Closing Price: Calendar Year 2023

MRAD Premium Discount NAV to Closing Price: Q1 2024

MRAD Premium Discount NAV to Closing Price: Q1 2024
  1. The Adviser has contractually agreed to reduce its fees and/or pay ETF expenses (excluding acquired fund fees and expenses, interest, taxes, dividends on short positions and extraordinary expenses) in order to limit the Fund’s total annual operating expenses to 0.68% through June 30, 2027. This contractual arrangement may be terminated by the Board of the Fund at any time without penalty upon 60 days notice.

Investing involves risk, including possible loss of principal.

International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.

The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.

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[email protected]

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Victoria Odinotska, KANTER PR
(703) 685 – 9232

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Suite 800
Pasadena, CA 91101

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